masthead of my product

Out of the list of possible names I brainstormed for my newspaper product, I have decided on ‘Sunderland Life’, as I believe it represents my newspaper more powerfully and reflects the issues that will be shown in the paper.

·        All my articles will be real life reports of the most important and news worthy stories that will evoke and appeal to my audience and will have effects on their lives.

·         All my features included within the product refer and affect the lives of the readers, for example for my advert, I am going to have a Frankie and Bennie’s Christmas voucher which the reader will receive with purchase of the paper.

·        I will have index columns with emergency number for my audience.

My product will be relating to and affecting the life of the view in one way or another, therefore naming my product Sunderland Life reflects my product better than the other two names I have chosen. Furthermore life has uplifting connotations and sounds enthusiastic. Moreover it is associating Sunderland with this word, and therefore representing both my product and the audiences home city as this and persuade my audience to purchase the product.

Sunderland Life font choice:

Using Adobe Photoshop, I experimented with fonts I found most appealing and suitable for my product. I looked at existing newspaper masthead fonts for inspiration and noticed they are all bold bright coolers, having the effect on the reader that it immediately stands out in a news rack and attract the audience’s attention.

To make my product successful, I feel conducting audience feedback on my product frequently is important in insuring I am appealing to my target audience to my full potential. Therefore after selecting numerous fonts, I printed them of and asked a range of ages and genders from my target audience, from 17-83.By doing this, I would be collecting research from a fair representation of my target audience and not being biased. I asked them to tick a font they preferred most, which would help influence my choice of font for my masthead.

Here is an example of my audience feedback:

The graphs above represent my finds and make them more presentable and therefore easier to read. The most popular font from all areas of audience, both male and female, is the first font ‘Abadi Mt condensed’. For example, all teenage males and females selected out of the 6 fonts, they like that one bet. The 50- 80 range selected mostly the same font; however 1 out of 5 of them, in both genders selected different fonts. However, I am going to generalise my findings and sect ‘Abadi Mt condenses’ as my masthead font as it appeals most to my target audience. If my font is attractive it will maximise potential sales.