My product in relation to Post Modernism

My product will use a large quantity of intertextuality. The aim of my product is to attract the local community and therefore my adverts will be of local recognisable establishments such as vouchers for Starbucks or Frankie and Bennies. This here is an example of intertextuality, as my text will be referring to other texts. Also because the images I will use for my product will be of local places, there may be logos and shops that are recognisable to the audience such as Morrisons or Mcdonalds.

Does it playfully mix other genres?

As my product is a local newspaper and needs to represent the life of the locals, I will not be mixing genres. Locals buy local newspapers with the intentions of receiving the 7 news values and therefore I will not be injecting conventions of different products in my local newspapers.

Does it mix element of low and high culture?
To some extent, my product may mix elements of lw and high culture. For one of my article images for example, I may chose to have histroical building in the background or it be based around a local museum. This would be an element of high culture. I will also include low culture such as iPhone apps, images of local restraunts and vouchers also.

Does it draw attention to the way it is constructed?

For my particular product, it will be easy for the audience to get lost in what the article is saying as they wont neccassirly have any reason to dsbeleive it. Therefore I will make sure within my articles there will be two personal opinions or point of view. Furthermore as there will be an abundance of articles, I will break them up with local adverts and vouchers, to draw the attention of the product to the audience.

Does it exhibit fragmentation of location era viewpoint?

My separate news articles will be set in different locations throughout Sunderland to appeal and represent the whole population to the best of its abilities to attract larger audience. Each article will also be centered and focused on different people or establishments so that audiences can be gaining a cross overview of life in Sunderland and what is occurring.

Does it want the audience to notice and enjoy the above?

Ironic about serious elements?

A newspaper is serious focused as the news can frequently be negative. Therefore journalists and editors have to be conscious of not offending the readers and be sensitive towards sensitive issues. Irony may set in an article if it feels the readers will appreciate this or understand it.

Is its style more important than its substance?

Although the layout I will construct will supplement the reading of the product and make the reading a more clear and digestible, the substance will appeal more to the audience than the style. The newspaper acts as a point of news source where the locals can find out about what is happening in their local element, therefore the substance dominates the importance of the style.