images for my product

For my practical, I have took a selection of images, in which I will later decide which ones to use for my product. I have taken several images for each news article to ensure that the chosen one will look as proffesinal and realistic as possible. By taking a variety as well it gives me more chioce and influence for my articles.

This is a long/ wide shot of Roker beach. I took the image without a flash and because it was a late winter afternoon, the natural lighting makes the image look dark. The colour palette within the image is mainly dark, consisting of grey and dark browns. This makes the image look boring and un-aesthetically pleasing. As the image needed is for the front page, I need a colour palette consisting of bright, vibrant colours which will immediately attract the reader’s attention to the article and the paper. From my target audience research, I know that article images attract readers to the article, therefore if my image looks boring and quite negative, it will represent the article as being boring also. The aim of this image was to position the lighthouse within the middle of the statue to clarify it; however this failed and looks unprofessional. Furthermore, to the right of the image a man is blurred again making the image look un-professional. Asking a target audience member, man, aged 48, he commented, ‘I wouldn’t expect to see this image in a Newspaper as the colours are boring’. I then asked a 17 year old female teenager who commented, ‘It’s hard to tell what the story is behind the image as there isn’t a main focus’.

Finally coming to the conclusion it doesn’t represent my article, I have decided not to use this image. However it has been helpful in comparing images I took after to see whether it was more/ less suitable than this image. What I did like about this image however is the camera shot, (long/wide) as it reveals the location well for the audience. 

Like with the previous image, I took this near nigh time, therefore there wasn’t much natural lighting. For my product however, I wanted to use as much natural lighting as possible to represent real life, creating a link to my product name, (Sunderland Life). Due to the poor lighting, it is hard to make out the location of the image, furthermore making it unprofessional. Because the audience wouldn’t be able to fully recognise the location, it will make the article more confusing and harder for them to understand. As this image is needed for the front page, I aim to have a location that will unite the vast majority of the target audience and furthermore be a familiar place that will affect all. As it’s hard to make out the location of this image, it will not affect the audience and therefore not attract them to read the article or purchase the paper. Asking a member of my target audience, they commented, ‘This mage doesn’t relate to your article as it is about the fair next to the Seaburn Centre. This is confusing for me and would put me off reading the article and buying the newspaper’. This acted as constructive critic as it has given me goals to improve for later images.

This is a long/ wide shot image of Seaburn Beach. This image was a tester to see what the lighting was like and if it was too bright in the background. As the Sun was powerful, it meant the image produced was blurry in some parts and makes the image hard to see. This has helped my photography skills and will hopefully allow me to produce more professional images.

I then took an image with the natural lighting behind me and it produced a much better image. This has given me knowledge and skills to help me take my image for my front cover, which hopefully will enable it to look more professional.

This is a long/ wide shot of the area in which I will be reporting about. As I took the image on the beach, it doesn’t reveal the location very well. I want my image to be an establishing shot so that the audience immediately know the place that the article is referring too. The main focus of the image is the sand and the sky as they take up most of the space.  This represents natural sources and real life, which are the intentions of the product. The colour pallet within the image however is aesthetically pleasing. With the main colours being bright blue, green and golden cream, it makes the image warm and inviting. As the intention of the article is to have a positive theme, the colours represent this well.

However because this image doesn’t reveal the location to the best of abilities, I will not be using this image for my product

This is a medium long shot and has a decreased depth of field of the previous image. Again,this image isn’t an establishing shot and doesn’t tell the audience the correct location of the image. Although the audience will have a brief idea of the location, I want them to witness more so the image will have a bigger influence on their thoughts. The image looks naturalistic as I have used natural lighting.

This is a long/ wide shot of the Seaburn fun park and also acts as an establishing shot as it reveals the location to the audience.

Mise en scene: The colour pallet within the image consists of green, blue and shades of red. As the colours are bright, it makes the image look busy and fun. It also creates a sense of excitement for the audience and gives the article a positive ambience. As the role of the image is to reflect and modify the article, it does this well, foreshadowing the article as being a positive read. The image has the correct depth of field that I would like for my image. The props in front of the Seaburn fun park make the image look realistic and life like.

However I will not be using this image as I feel the main focus of the image is off centre and therefore un professional. As I want my product to look as realistic as possible, I need my images to look professional and perfect.

This is my favourite image out of all the ones I have taken. It is an establishing shot and reveals the location immediately to the audience. The colour pallet used within consists of bright primary colours which catches the reader’s eye effectively and modifies the article as being interesting and up lifting. As the article is going to be based around the closing down on ‘Seaburn Fun park’ and the creation of a new park/ fun area, the colours reflect the positivity of the article well. The main source of focus for this image Is the ‘Seaburn fun park’ sign, which is cantered perfectly in the middle, drawing the readers eye directly to that point. Furthermore because it is centre of the image it helps the audience out by telling them what the article is about, making them have a better understanding of the article. As the image doesn’t give everything away, for example from the image we cannot tell the government’s plans for the area, I will have to construct a caption or anchorage that reflects the image well. The only prospect of the image that holds its potential back of looking professional is the car outside the park. This distracts the audience’s attention from the main focal point, and therefore I intend to use the skills I gained from my preliminary task and edit it in Adobe photoshop. I asked a member of my target audience, male aged 38 what his thoughts were on this image and he commented, 'I really like this image, tis clear and the colours are bright'. I also asked a female member, aged 67, 'I enjoy this image, I recognise it and it makes me want to know what the article is about'.

AUDIENCE FEEDBACK

For my images, I felt it was extremely important to find out what my audiences thoughts were on the image to see whether it would suit them. This way I could tailor my images to appeal more to my target audience and make my product more successful. I made sure I asked a fair representation of my t. a as it is so large. I asked the equal amount of males and females to make sure I could analyse both genders opinions and asked people from different age groups so I could appeal to my target audience to the best of my abilities. The criticism they gave me helped me construct my images to a more successful level.


Crayola costume Article:

Reflecting on my images has helped me progress my work and know where Iv been going wrong. Analysing my faults has helped me learn better ways to attract an audience in my images and also increase the professional level of them.

Audience feedback:

to make sure I was appealing to my target audience I showed a fair representation the above image.

Girl ages 18 said: I like this image as it looks interesting. The girls costume is alarming read and attracts my attention immediately. I really like it

Man, 38 said: 'I like the image as its something different. The girls costume and stance is unique and makes me want to read the article.

Women 68 said: Its nice to see a teenager been shown in Newspapers for something good!

After listening to audience feedback, I feel confident enough to include this image in my final product!

For my main article, I handed out questionnaires to see which image my target audience preferred. Here I knew i would be appealing directly to them. 

My product in relation to Post Modernism

My product will use a large quantity of intertextuality. The aim of my product is to attract the local community and therefore my adverts will be of local recognisable establishments such as vouchers for Starbucks or Frankie and Bennies. This here is an example of intertextuality, as my text will be referring to other texts. Also because the images I will use for my product will be of local places, there may be logos and shops that are recognisable to the audience such as Morrisons or Mcdonalds.

Does it playfully mix other genres?

As my product is a local newspaper and needs to represent the life of the locals, I will not be mixing genres. Locals buy local newspapers with the intentions of receiving the 7 news values and therefore I will not be injecting conventions of different products in my local newspapers.

Does it mix element of low and high culture?
To some extent, my product may mix elements of lw and high culture. For one of my article images for example, I may chose to have histroical building in the background or it be based around a local museum. This would be an element of high culture. I will also include low culture such as iPhone apps, images of local restraunts and vouchers also.

Does it draw attention to the way it is constructed?

For my particular product, it will be easy for the audience to get lost in what the article is saying as they wont neccassirly have any reason to dsbeleive it. Therefore I will make sure within my articles there will be two personal opinions or point of view. Furthermore as there will be an abundance of articles, I will break them up with local adverts and vouchers, to draw the attention of the product to the audience.

Does it exhibit fragmentation of location era viewpoint?

My separate news articles will be set in different locations throughout Sunderland to appeal and represent the whole population to the best of its abilities to attract larger audience. Each article will also be centered and focused on different people or establishments so that audiences can be gaining a cross overview of life in Sunderland and what is occurring.

Does it want the audience to notice and enjoy the above?

Ironic about serious elements?

A newspaper is serious focused as the news can frequently be negative. Therefore journalists and editors have to be conscious of not offending the readers and be sensitive towards sensitive issues. Irony may set in an article if it feels the readers will appreciate this or understand it.

Is its style more important than its substance?

Although the layout I will construct will supplement the reading of the product and make the reading a more clear and digestible, the substance will appeal more to the audience than the style. The newspaper acts as a point of news source where the locals can find out about what is happening in their local element, therefore the substance dominates the importance of the style. 

masthead of my product

Out of the list of possible names I brainstormed for my newspaper product, I have decided on ‘Sunderland Life’, as I believe it represents my newspaper more powerfully and reflects the issues that will be shown in the paper.

·        All my articles will be real life reports of the most important and news worthy stories that will evoke and appeal to my audience and will have effects on their lives.

·         All my features included within the product refer and affect the lives of the readers, for example for my advert, I am going to have a Frankie and Bennie’s Christmas voucher which the reader will receive with purchase of the paper.

·        I will have index columns with emergency number for my audience.

My product will be relating to and affecting the life of the view in one way or another, therefore naming my product Sunderland Life reflects my product better than the other two names I have chosen. Furthermore life has uplifting connotations and sounds enthusiastic. Moreover it is associating Sunderland with this word, and therefore representing both my product and the audiences home city as this and persuade my audience to purchase the product.

Sunderland Life font choice:

Using Adobe Photoshop, I experimented with fonts I found most appealing and suitable for my product. I looked at existing newspaper masthead fonts for inspiration and noticed they are all bold bright coolers, having the effect on the reader that it immediately stands out in a news rack and attract the audience’s attention.

To make my product successful, I feel conducting audience feedback on my product frequently is important in insuring I am appealing to my target audience to my full potential. Therefore after selecting numerous fonts, I printed them of and asked a range of ages and genders from my target audience, from 17-83.By doing this, I would be collecting research from a fair representation of my target audience and not being biased. I asked them to tick a font they preferred most, which would help influence my choice of font for my masthead.

Here is an example of my audience feedback:

The graphs above represent my finds and make them more presentable and therefore easier to read. The most popular font from all areas of audience, both male and female, is the first font ‘Abadi Mt condensed’. For example, all teenage males and females selected out of the 6 fonts, they like that one bet. The 50- 80 range selected mostly the same font; however 1 out of 5 of them, in both genders selected different fonts. However, I am going to generalise my findings and sect ‘Abadi Mt condenses’ as my masthead font as it appeals most to my target audience. If my font is attractive it will maximise potential sales.



Recce

1.Are there any potential hazards that could pose a health and safety risk where your photo shoot will take place (trailing cables/traffic/other objects )?

I will be taking my images outside and the cold weather will have to be a consideration. I will take my images as quickly, however effectively as I can to make sure no models are too cold

2. What will you do to ensure these risks are minimised

I will stay clear of main roads that could cause potential hazards. I will also avoid taking images on rainy days to avoid making my images look dull and my models getting wet.

3. Will the time of day/weather affect the outcome of the photos? Have you allowed for this?

I am going to take my images in day light as I want to use natural lighting. Because I am doing a local newspaper for my product, the images need to represent real life. The natural lighting will help emphasize this. I hope for the weather to be sunny and dry. Because it is winter however, I cannot rely on the weather too much and will have to think of other methods of constructing messages in my images.

4. Have you considered the background to your photos, particularly if taken outside? How will you ensure you will get the background you want?

For my images, the backgrounds will be recognisable places throughout Sunderland, so the target audience can relate and recognise them, persuading them to read the article. Here the background will act as a captivator and draw the audience’s attention towards the image & article. For example, for one of my images I will be taking an image in Burdon. This is a scenic location and helps promote Sunderland

5. Have you considered lighting? What about the ‘problems’ of natural lighting, either outside, or streaming through a window? Will you need to use a flash? Have you considered reflective objects that might spoil the effect?

I will rely on natural lighting to emphasis aspects in my images, however failure or lack of natural lighting will result in the use of my camera flash. This will help brighten aspects of the image and help emphasis a happy mood if failure to do so by the natural lighting.

6. Do you need permission to take photos in the place/venue you have in mind?

No, all my places are in a free location.

7. Do you need to book time in a room (eg the photography studio at Shiney)?

I intend to take my images in an outside location.

8. Are other people/crowds likely to be an issue for you? What have you done to ensure that it will not spoil the effect?

As my locations for my images are popular places in Sunderland, I will have to take them at an early time to overcome this problem. For example, for one of my Images the location will be Seaburn Beach. Due to the winter season, crowds of people won’t be an issue however to decrease the chances even further I will take them on a morning.

9. Are you reliant on lifts/props/friends’ equipment/models? How have you planned that these things will come together at the appointed time? Plan B?

I am reliant on my friends who will act as models for my images. I have already contacted them and they are willing to act as models. I have asked what dates they are available and built a schedule around them.

representations within local newspapers

 

Within local newspapers, representations are varied. Because the news reported has originated from the local community, there are no age or gender restrictions within the news stories. Although the journalists and editors will want to represent the people within the news stories as positive, to have a make a good reflection on the City, they have to take into account the treatment value ‘Truth’. This being the journalist reporting the story has to make sure that the news is based on a true real life event and the local community who read the paper will not be deceived. This can alter the positive representation within newspapers, and account for new stories about local murders or criminals.

  Fundamentally, within a local newspaper, the local community is being represented through the citizens and their behaviour. The articles included are chosen to give a truthful representation of the city/town, together with the news value ‘Composition’, which was proposed by Galtung and Ruge. This news value states that article in a newspaper should be balanced to have a successful effect, for example one positive, up lifting news story with counter balance one negative degrading one.

The community is represented through each aspect and convention of a local newspaper. Through technical and symbolic codes, carefully consideration has been taken by editors to make sure the newspaper clearly represents the town/city it is reporting from. Unlike other media products, such as magazines or films, the target audience of a local newspaper isn’t specific to gender and age, however just the town it is representing. This means that conventions tend to be gender neutral. An example of this would be the colour scheme in the Sunderland Echo. Like every media product, a colour scheme is essential in giving the product a house style, which helps the audience recognise the product brand and give it an identity. Readers of the Sunderland Echo will recognise it immediately in a newspaper rack due to its familiar colour scheme that is used in each issue; red, white and black. The red and white are initially used to represent Sunderland. They are personal colours to the Sunderland community, as it is the colours that represent the Sunderland Football Club, and therefore Sunderland itself. Fans of football will associate the newspaper with supporting the football club, and be intrigued, and maybe feel obliged to purchase the paper. Again because the colours represent the football club and Sunderland, the local community with feel the paper represents themselves, and feel a close attachment with the paper, something that supports their home town. Here the editor has constructed the technical code so it will have this approach on the audience and represent a local, proud community.

 

News stories that frequently occur in the Sunderland Echo are family based, and there are often medium close ups used for article images revealing beaming happy families (cheese box pose). This portrays to the audience that positive things are happening within their city and furthermore portrays a family unit quality which can be influential to some readers.

“Barthes (cited in Bagnell, 1977:98) suggests that the newspaper photograph is ‘an object that has been worked on, chosen, composed, constructed, treated according to professional, aesthetic or ideological norms which are so many factors of connotation”

FAMILY UNIT

This image is a medium/ long shot a collection of both male and females, ranging from new born – to 30’s/40’s. Straight away the audience can tell the story is gender neutral. The signifier within the image, with relation to Semantic codes, is people sitting close together smiling. The signified however, relates to the audience thoughts of the image. For example they will deduce from the close proximity between the people, that they have a close relation or strong bonding. The range of ages and genders suggests them as a family, especially how the man and woman are centre in the middle of the image, framed by children. Because the people within the image are smiling, it portrays and represents them as a happy family. Here, the signifiers have been constructed to allow the audience connote the happy family vibe, and construct a family unit, that they will be able to easily recognise or relate to. The fact that the people within the image are positioned on a setae also strengthens the connotation of a family environment, as the picture seems to be taken in a family home.  The family connotations within the image have a positive effect on the target audience, who will be able to relate to the image, or may even be inspirational to some dysfunctional families. The image plays a significant role of drawing the audience in and inviting them to read the article. It ill also ensure them the newspaper is family friendly as it is promoting families. This is a ‘graphic Code’. The image her will have been selected by editor, in relation to how well it connotes a message. For example, the newspaper will of gone through a selection process. The photographer may of taken pictures in a different location or setting, maybe the members in different positions, however the editor will of chosen it as it represents the designated message most successfully; a family unit. Another graphic code considered within the image is colour. The colour palette is natural and the people within haven’t been airbrushed like you would expect to find in a newspaper. This makes the image and the article more realistic and relatable for the target audience. Another graphic code is the size of the image in proportion to the article. It is the largest image on the page and is larger than the article itself, and therefore dominates it. This gives an importance to the images, and strengthens the family connotations. Paradigmatically, photographs involve connotations, and thus the significance of the particular photographs which have been chosen can be seen more clearly when considering what other paradigmatic connotations might have appeared in their place. It is interesting to notice that if one signifier within the image was changed, the signified would therefore also be different. For example, if the people within the image weren’t smiling, and instead had solemn or scowling pictures, this could connote an unhappy, stressed family, maybe grieving over a family loss or a family feud. Again because the newspaper is local, the community may feel a sense of pride that this model family is representing their community, and they are happy and prepared to do so.  This therefore portrays the city as having strong family bonds, and promoting family connections. What should be considered however is that the semiotic codes within the image aren’t accountable for each individual member of the target audience. The signifiers within the image may connote different messages and values to different readers, depending on age or gender. Semiotic analysis cannot determine how an individual reader might interpret the representations of the news items in a real social context.

The fact that family based images and articles are included frequently within the Sunderland Echo, adds to the house style of the paper. This displays to the audience that Sunderland promotes family life, and is proud and values families within the local community. This representation appeals to the target audience. Because everyone has a family, the representation isn’t age or gender specific, meaning it represents and appeals to the target audience of the local newspaper. It will appeal to all family members within a household, as there are members within the image that they can relate, for example fathers can relate and be inspired by the father figure in the image, the daughter of the family can be inspired by the daughter featured in the image. Again this suggests how the newspaper is appealing to the local community, and including all ages and gender.

PRIDE

This image is a good example of local newspapers representing proud moments within the local community. The image is a medium long shot of 3 people with close proximity, smiling. The girl in the middle is young, holding a heart shaped balloon. These are the signifiers in the image. The signified, what the audience can interpret is that this girl is the daughter of the lady and gentlemen either side of her. The way she is framed directly in the middle portrays to the audience that she is the centre of the article. Also because the caption includes a name ‘Kaylee’ the audience can presume the girl is in fact Kaylee. The smiling faces and the close proximity connote a happy strong family unit. The linguistic message here helps the reader have a stronger connotation. Within the image there is a lot of reference to hearts, there is a heart balloon featured and the play on word ‘hearty’ in the anchor. Here the audience can interpret that the girl in the image has had a heart problem. Because she is smiling, it portrays her as strong and a fighter, and shows that she doesn’t let the problem get her down. Furthermore, these signifiers trigger emotions so the audience become attached to the people featured, and intrigued to purchase the newspaper and read the article. The graphic code here suggests a lot about the importance of the article. The image is positioned at the back of the text, and large in scale. This represents the article as having importance, and dominating the test, representing it well.

News stories representing pride have a positive effect on the reader and prove popular, as it gives something for the community to be proud off. For my own product, I may consider representing pride to stick to conventions of existing products and make my product as realistic as possible.

 

 

article research

Researching into newspaper articles, I have come across several theories which aided my understanding of how newspaper articles are not only structured, but the relevance of their positioning in a newspaper. A particular theory a came across was ‘News Values’, which determines how much news prominence a story is given by the media outlet, leading to the attention it is given by the audience. This was proposed by Galtung and Ruge who put forward a list of 12 factors that help influence the success of a newspaper article. They proposed that the more featured they described as ‘News Values’ appeared in an article, the higher the rate of success an article would be, and can determine a popular article. For Galtung and Ruge, an article that makes it onto the front page will be an item of news packed with news values that will prove entertainment to the audience. An article with little or few news values in will result in the article being positioned somewhere near the back of a Newspaper, where the audience won’t be missing out greatly if they don’t read it. Having a boring article on the front page of a newspaper will indeed foreshadow the hole Newspaper to the audience as being boring, which therefore lead to their decision of the more news value, the better the article.

FREQUENCY

The first news value that Galtung and Ruge proposed was ‘Frequency’. This relates to how well the story fits with regards to timing for the newspaper organization. A story that happens at night or something that may be irregular, are likely to be regarded as inconvenient to the organization, and therefore to the audience.

NEGATIVITY

Another news value considered important, is Negativity. It is thought that negativity attracts an audience to an article, as it arouses a lot of other feelings, for example shock ,grief, maybe even unconscious excitement. Galtung and Ruge considered bad news more newsworthy than good news.

UNEXPECTEDNESS

This news value can be considered as priceless, as some unexpected news is more than likely going to attract a large amount of media attention, leading to a bigger sales in newspapers. Galtung and Ruge stated that if something happens out of the ordinary, it is going to have a greater effect than something that happens on a regular every day occurrence.

PERSONALISATION

Personalization is a news story which basically has a factor that the audience can relate too, or it concerns them. This news value was considered important by Galtung and Ruge as it can be the difference between an article being successful and selling more, as people can relate to it.

MEANINGFULLNESS

This news value relates to how much an audience can identify themselves it. Cultural proximity’s can be taken into account here, stories that speak the same language, have the same preoccupations and perhaps look the same as the audience will receive more coverage. This can be vital in making a story successful.

 

REFERANCE TO ELITE NATIONS.

This refers to articles with larger, more powerful nations receiving more coverage than other nations. For example, it may be that an article about New York, America may receive more audience attention than an Article concerned with London, England.

REFERENCE TO ELITE PERSONS

Similar to elite nations, articles with rich, famous and powerful people are more likely to attract more coverage and media attention. This is certainly a key new value to celebrity magazine who rely on Elite people to satisfy their readers.

CONFLICT

Stories/Articles which involve fighting or any sort of conflict are deemed as Newsworthy, as they tend to create a dramatic atmosphere which will indeed appeal to the public.

THRESHOLD
This legitimately relates to the size of an event. The size of an event determines how much media coverage it is. This can link to both ‘Reference to elite nations and Elites persons’ news values, Which can make the article more newsworthy.

CONSANCNESS

Where the familiar is more newsworthy than the unfamiliar.  Galtung and Rage suspected that things the audience are more familiar with may appeal to them more as they have a greater understanding, and again it may act as a catalyst of emotions, for example a death of someone famous may be seen as more newsworthy than the creation of a new judge on a panel show

CONTINUTY

A story that has achieved a high level of importance, resulting in it running for a long time. This could include some feature like the Royal Wedding, or the War in Iraq.

COMPOSTITION
This is the weighing out of news, for example having a positive news story to out balance a negative news story. An abundance of bad news may depress the audience and put them off buying the newspaper again. Furthermore, it could be to do with the time period which the news is about. If one news story is to do with the past, a one about the present will be included for balancing purposes.

UNAMBIGUATY

This relates to news stories being interpreted in the least amount of ways.

click here to view my presentation on journalistic values

(because this is a zooming presentation, please zoom all the way out before reading)

HERE IS MY EXAMPLE ANALYSIS OF A NEWSPAPER ARTICLE.  

MY ARTICLES

 

 

For my product, I have brainstormed a couple of ideas of what I want them based around. My main article will be about a Highland cow that has been accidently let loose and ended up at Morrison's Car park

Frequency- My Newspaper will report that the event happened the day before, giving Sunderland Life enough time to get pictures to support the article and write a report.

Unexpectedness- There hasn't been anything in the news before that has would lead to the suggestion of the stray cow. It is also quite a random article and take the audience by surprise. The fact the article is unique may increase 'word of mouth' and get the locals talking, which will in result promote my paper.

Threshold- The event has taken place on a large scale, I will be reporting how the cow managed to walk from his farm on old burden to popular local Supermarket Morrison's.

Reference to elite relations- Morrison's supermarket is extremely recognisable amongst the Sunderland Locals and can concern a large selection of  the target audience who live in the Doxford Park area. Those who do there weekly shop at Morrison's will be intrigued to read the article and earn about the cows travels. This can link to the value 'Personalisation', as audiences can relate or feel more close to the story knowing the cow was found in a familiar place to them.

Negativity- the article does have elements of negativity, for example the cow has damaged ligament's making walking painful. This can cause shock and sadness to the audience and also make the article seem more dramatic.

 

Hit and Run

This is a small article which will be positioned on the right side of my front page. It is about a granddad who was killed in a hit and run incident.

Negativity- The article has a great deal of negativity in, as family's will be greying for the lost of their loved ones.

Composition- The negative article counter balances the happy uplifting articles on the second page and creates more variety within the paper. The negative news also helps make the paper seem more realistic, as papers don't only report happy news. The composition also helps binary opposites, for example the fact the hit and run article is along side the Cow article may make the main article seem more humorous compared to this one.

Personalisation- audiences will be able to sympathise and relate to this article especially if they have a grandfather/ father they are close to. It gives the audience brief escapism from their troubles also and allows them to step into someone else's world.

Side Articles

On the second page of my product I will have two articles featured at the right hand side of the page positioned in a column.

First side article

This article is about plans for Seafront renovation. It will be a brief overview of what the locals can expect to find and the date of completion. Most importantly this article will appeal and be relevant to all of my target audience and will unite them, as it is something everyone can look forward to.

· CONSANCNESS- the location will be familiar for all target audience and will affect them all equally. For older locals, they will be intrigued and shocked at the fact of a change. For younger residents this is an exciting opportunity for them to experience.

· Unexpectedness- As it has been criticized that Sunderland council spend their money unwisely, this new development will act as locals will be shocked their beach is being renovated. They will be excited and pleased for the finished product and give them something to look forward too together.

· Threshold- as it involves a large majority of Seaburn beach and a key location within Sunderland; this will attract lots of publicity and attention.

Second article-

This is a review on an Empire show 'Rocky Horror Picture Show', which has proved popular to the locals. it will be about an event that took place in Sunderland and therefore will be relevant to the full target audience. throughout the article I will push how the show is fun and exciting, which will hopefully be reflected through my writing. The fact that my newspaper will be including reviews of performances will encourage the audience to return back to the product to read more reviews and recommendations.

 

Personalisation- Those who went to the Rocky Horror Picture Show will enjoy reading the experience of it and will be able to easily identify with the article. They will understand and can relate to certain aspects of the article, for example when I mention how everyone went was dressed up.

 

Consances- the article refers to the popular establishment 'The Empire'. The audience will be intrigued to read about a show that has been held at a familiar place and will value the article more.

Composition- The review style article creates a balance within the paper and breaks up the article. The more variety in the paper the more there will be available to appeal to the different target audiences.

 

Main article

One of my articles for my second page will be about a teenage girl who took part in a marathon raising money for Alzheimer's charity, dressed as a Crayola pencil. The fact I am choosing a teenager for the character in this article is an attempt to communicate and represent a teenage audience.

Teenagers may feel empowered by this and inspired by the character in the article. Also by doing this is representing teenagers in a different way, as usually when they are in the news it is to report violence or 'hoodies'. By portraying them in a good light is uniting them with the community and showing not all teenagers are vandals.

Threshold- The marathon will be a big event, recognized by the target audience to captivate their interest.

Meaningfulness- The news story will be touching for the audience and will portray the girl as brave. Audiences will be able to identify with the character and feel sympathy towards her, and may even feel proud.